Ideas in your head, food on someone's table. All profits from this book are being donated to local food banks.
A proven way to find your best customers — and develop relationships that last. Coming February 22nd.
Under pressure for quick results and facing fierce marketplace competition, too many marketers are boxed into spaghetti-to-the-wall digital marketing that limits the return on their long hours, countless experiments, and warehouses of data.
A real person stands on the other side of every transaction. CONVERTED shows you how to win the hearts of the customers who matter most to your business while leaving your competitors to battle over everyone else.
Just like customer relationships, your Converted journey has a beginning, middle, and end.
Download the first chapter of the upcoming book.
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“A wonderful guidebook on building profitable customer relationships. Whether you’re just getting started or consider yourself an experienced practitioner, this book is invaluable.”
Peter Fader Professor of Marketing, The Wharton School
“I've been waiting twenty years for this book! Converted explores how to use data the right way to win customers’ hearts. This book is simply a must read.”
Martin Lindstrom Author of Buyology and Small Data
“The most useful field guide ever written on how to drive desirable customer behavior online.”
Jay Baer Author of Youtility
“Not just another vague invocation of ‘digital transformation’—Converted explains how to make better marketing business decisions. Essential reading for anyone seeking returns from their growing investments in their data.”
Frank Cespedes Senior Lecturer, Harvard Business School
“A must read for anyone who wants an impressive combination of practical advice and vision.”
Michael Clarke Director of Product Management, Shopify
“Now more than ever, putting the customer first and at the center of everything is a must. Neil offers real-world examples and tangible ways to better under- stand your customers, create a culture around them, and empower employees to make great decisions.”
Aimee Johnson Chief Marketing Officer, Zillow Group
What you'll learn
- Understand the full value of each customer relationship
- Engage in conversation with your best customers
- Ask the right questions to anticipate their needs
- Use data to find and acquire more great customers
- Save the right customers and know when to let others go
- Build support for your ideas across the company
- Prove that your approach drives stronger profits
- Leave competitors and their short-term thinking behind
About the author
Neil has served as an analyst, researcher, inventor, lecturer and, in his words, the father of many forgettable slides of glossy funnels and Venn diagrams. A witness to and participant in billion-dollar successes, and instructive failures, all in the pursuit of building indestructible customer relationships through digital media. A key player in the executive rallying cry to be more “data driven.”
As Google’s Chief Measurement Strategist, Neil has had the privilege to lead more than 2,500 engagements with the world’s biggest advertisers. His efforts have helped these companies acquire millions of customers, improve conversion rates by more than 400 percent and generate billions in incremental revenue. Immensely proud of the degrees he’s earned from Purdue University and UCLA, Neil returned to academia in 2018 as a Senior Fellow at the Wharton School of the University of Pennsylvania. His first book, Converted: The Data-Driven Way to Win Customers’ Hearts, will debut in February 2022 published by Penguin Random House. He hopes you like it.
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